-- CASS training class goes to Britain to attend training courses offered by City University London and Oxford University
A CASS (Chinese Academy of Social Sciences) delegation recently visited Britain to receive training in the Editing and Publishing of Academic Achievements. On the 25th and the 26th of June , the delegation visited City University London, and attended a training course entitled “Academic Publishing in the Digital World” and taught by Paul Richardson, a professor from Oxford University and senior publishing advisor.
On June 25, the trainees went to the City University of London for a visit and a learning session . Mary Ann Kernan, a professor from the university, Routledge, a visiting scholar in the university, and Andrew Wheatcroft, a senior editor of a publishing house, gave a keynote speech on the topic of “How can CASS’s Academic Publishing expand abroad?” to the trainees, and introduced the advanced experience in international publishing of two large European publishing enterprises, Germany’s Springer Verlag and Britain’s Routledge. The two experts noted that developing a long-term target strategy, acquiring effective market intelligence and the ability to proficiently master and apply international publishing industry rules will be the most important ways for the Chinese social sciences to achieve relevance abroad.
On June 26, the trainees attended a special training session with the theme “Academic Publishing in the Digital World”, conducted by Paul Richardson . The Oxford Professor’s wide ranging and deep explanations and analysis looked at such important topics as the situation of the global publishing industry, the development of the British publishing industry, the comparison between the Chinese and British publishing industries, and the prospects for the academic achievements of CASS to expand abroad. Mr. Paul Richardson also introduced some of the responsive measures which the British publishing industry has taken towards the developing trends of specialization, digitalization and globalization.
It is reported that in 2011 over 100,000 different books were published in Britain, and more than 700 million copies were sold. The total sales revenue for books (including both paper and electronic versions) was over 3.2 billion pounds. The British publishing industry is unique in such areas as the globalization of academic achievements, the convergence of its publishing enterprises and the uniqueness of its business type. Its emphasis on product quality, marketing management, market intelligence and training professionals as well as the government’s supporting policies for the publishing industry deserve to be taken as a reference by the Chinese social sciences publishing industry.
In 2012 China’s patent registrations ranked first in the world, and China’s academic research input ranked second in the world. The quantity and quality of Chinese academic research in the social sciences is rising steadily. As the leading light in Chinese academic research, CASS is responsible for many high-quality academic research achievements. It is both a pioneer in reaching out to the world within Chinese academia, and an important bridge of communication between China and the world. This British training session for the editing and publishing of academic achievements will allow CASS to learn more from the successful experience of the British publishing industry, push forward the development of the publishing undertaking of CASS and boost the promotion of China’s international communication and cultural soft power.
Translated by Yu Hui
Revised by Gabriele Corsetti